“You Work for a . . . What?!”

An open letter to the worried parent of a startup employee Imagine this, your child just graduated from college, a Bachelor’s degree in Economics. You’re ecstatic, they’re the first of...

3 min read

Moving from mandatory to a moment of learning

Ethena attended and hosted several panels at this year’s ASU/GSV Summit and walked away with some insightful advice. Below are our key takeaways. The annual ASU+GSV Summit brings together ~5,000...

3 min read

Net-positive networking

How we approached the socially-anxious, but necessary experience of networking in our August training nudge Our latest continuous learning nudge, “Networking,” was fondly referred to by the Content Team as...

4 min read

Keeping it 100 in sales

Why Authenticity and “Being You” Matters for Our Sales Team Over the past almost ten years in Sales, one of the biggest challenges/lessons I’ve had to tackle is “Being Authentic...

3 min read

Learning from the past: our nudge on women in the workforce

Why we chose to highlight women’s history in the workforce in our July training As Spanish philosopher George Santayana once said, “Those who cannot remember the past are condemned to...

4 min read

Tell me how you really feel

Our (evolving) approach to asking for feedback from our customers When I joined Ethena, I was amazed at how seriously our team takes feedback. Feedback is everywhere at Ethena—look no...

5 min read

We raised a $15.5M Series A to make compliance “Left of Boom”

When I joined the United States Army, I learned a bunch of new words and phrases, and one that stuck with me is “left of boom.” At that time, the...

3 min read

Taking care of some things

Why I started a Mental Health Day for my sales team I wanted to do loads of things when starting the sales team at Ethena, but one initiative majorly stood...

3 min read

A People Person #1 – People and politics

What I’m learning about how to lead people during political times Hi there, I’m Roxanne Petraeus, the CEO and co-founder of Ethena, and I’m starting this newsletter to talk about...

3 min read

Developing a Pride nudge to be proud of

Why we decided on representation over allyship in our latest Pride nudge At Ethena, we want our continuous learning content to be like pastries—fresh, and made from quality ingredients. Put...

4 min read

From classrooms to conference rooms

How shifting careers from teaching to sales worked for me. For as long as I can remember, I was set on one career: teacher. Teaching is what I went to...

3 min read

Getting big groups to do big things

Ethena opened Consero’s Compliance & Ethics Forum with advice from leaders who know just what it takes to make a big difference in a big organization This week, Ethena had...

3 min read